- Building a first-party data hub with SEO traffic
With Google’s current initiative to retire third-party cookies, all businesses should focus on building first-party data hubs for themselves. First-party data or the data your company obtains will allow you to create highly targeted and customized marketing strategies to drive revenue for your company.
Search plays an important role in building your data in 2022. SEO helps your business to build a solid online presence and attract highly targeted users to the website. You should nurture these users into leads and clients through effective marketing including remarketing, email newsletters, and more. Build your first-party data hub without delay since it’s going to play an important role in the future of SEO and help your business stand out from the rest.
- Improving page speed
In fact, page speed is the present as well as the future of SEO. With more visitors accessing the internet on the go from laptops and smartphones, companies should provide a fast user website experience to stay in the competition. That’s why Google launched “Core Web Vitals” – One of its latest ranking factors. With this algorithm update, Google plans to analyze:
- How long does it take for the largest image or element on your web page to load
- How many elements move around when loading your page
- How long does it take for the elements on your web page to respond to clicks?
Most importantly, Google will be looking at how long it takes for visitors to start interacting with your content. They also want to know how soon a user can access the information he or she needs, whether it is just information or a product or service.
Page speed will have an impact on your rankings in 2022 and beyond. Hence, it’s best that you audit your website quarterly and improve its loading speed. You should find and implement updates regularly to avoid getting overwhelmed with what needs to be fixed. If you don’t have the expertise to monitor page speed in-house, you can invest in a reliable page optimization service. For readers in the Surrey or surrounding area see ‘SEO Surrey’.
- Refreshing existing content
While producing new content is important for SEO, refreshing existing content is also important. For example, refreshing existing content – published 2-3 years ago – helps revive your website when it comes to ranking. With such an initiative, you have a good chance of regaining rankings, traffic, and revenue. You will also maximize the initial investment in this content. Adding content refreshes to your website should be one of the most important things to consider when focusing on the future of SEO in 2022 and beyond.
- Optimizing for different search mediums
Visitors can now search your website through voice and image via apps like Google Lens. You should be taking advantage of these low-competition options of driving traffic, leads, and revenue to your website in 2022 and beyond.
Here are some resources to learn more about such options:
- How to Optimize Images for Visual Search
- What Is Voice Search Optimization? (And Four Tips for Success)
- How to Optimize Images for SEO
- Focusing on user search intent
Focusing on user search intent should be another important factor to consider in 2022. This popular trend still holds true for 2022 and beyond. You should create web pages that focus on user intent since it is fundamental to succeeding with search engine optimization in 2022 and beyond. It is important for ranking your website in the search results pages. In fact, people always conduct Google searches looking for specific information to solve their problems.